This article only represents the author's own views.
（作者：谭英，本文仅代表作者个人观点）
If China’s pricey Michelin-starred restaurants have suffered during the current economic downturn, then the opposite is true for discount snacks, especially in the nation’s smaller cities. Such cities were traditionally overlooked by big multinational convenience store chains like Lawson and 7-Eleven and, even got short shrift from home-grown giants such as Easy Joy, Tianfu and uSmile.
如果说中国消费高昂的米其林星级餐厅在当前的经济低迷时遭重创，那么折扣零食的境况则截然相反，尤其是在小城市。这些城市历来被罗森和7-Eleven等大型跨国连锁便利店所忽略，甚至也遭到了易捷、天府和昆仑好客等本土巨头的漠视。
Busy Ming Group Co. Ltd. has buzzed into that gap quite comfortably, and is now testing capital markets with a plan to become the first in its class to list in Hong Kong. Its formula of operating franchised stores offering super cheap snacks has been a runaway success, following its formation in 2023 through a merger between the Busy for You and Super Ming chains. Both chains were quickly expanding at that time, attracting franchise partners with their low startup costs, including low-rent locations and strong support from the parent companies.
湖南鸣鸣很忙商业连锁股份有限公司轻而易举地填补了这一空白，公司目前正在试水资本市场，计划在同类公司中率先登陆港股市场。公司在2023年由“零食很忙”和“赵一鸣零食”两个连锁品牌合并而成，此后其经营超低价零食加盟店这一模式取得巨大成功。合并时，这两家连锁店都在快速扩张，凭借低廉的启动成本（包括廉租门店和母公司的大力支持）吸引了众多加盟合作伙伴。